Services

Panda Wok Magic

A vibrant 3D animated campaign bringing Asian street food culture to life through character-driven storytelling.

CLIENT CONTEXT

Turning Food Into Entertainment

Panda Wok wanted to create a memorable campaign that would stand out in a crowded food delivery and restaurant market.

Rather than focusing solely on products, the brand aimed to create an emotional connection with younger audiences through storytelling, humor, and visually engaging animation. The campaign centered around a lovable panda chef who transforms ordinary ingredients into magical culinary experiences while celebrating the vibrant energy of Asian street food culture.

BOOM CGI was selected to create the complete animated universe, character performance, and campaign visuals.

The Brief

Create a highly engaging animated campaign capable of increasing brand awareness and social media engagement.

The campaign needed to:

Appeal to families and Gen Z audiences
Showcase food in an exciting way
Build a memorable mascot character
Create social-first content
Deliver entertainment-driven marketing

BOOM CGI was selected to create the complete animated universe, character performance, and campaign visuals.

The Challenge

The project required balancing food realism with stylized animation.

Character Appeal

Design a mascot audiences would instantly love and remember.

Food Visualization

Make every ingredient look delicious and dynamic.

Storytelling

Create a short narrative that works across multiple platforms.

Cultural Authenticity

Capture the energy of Asian street food markets.

Brand Recognition

Ensure the character and visuals become instantly associated with Panda Wok.

BOOM SOLUTION

Our Creative Approach

BOOM CGI developed a complete animated production pipeline focused on character-driven storytelling.

Character Development

Mascot design
Expression studies
Personality exploration
Animation planning

Environment Design

Tokyo-inspired food street
Neon signage
Market atmosphere
Restaurant interiors

Food Simulation

Noodle dynamics
Ingredient animation
Steam effects
Floating food choreography

Character Animation

Performance animation
Facial expressions
Comedic timing
Motion refinement

Visual Effects

Magical food effects
Particle simulations
Neon lighting
Atmospheric enhancements

Final Rendering & Delivery

Color grading
Motion finishing
Social exports
Campaign adaptation

Used Tool

Deliverables

Hero Commercial

30-second animated brand film

Social Media Shorts

Short-form campaign assets

Character Package

Fully rigged mascot system

Product Visuals

Food-focused marketing imagery

Motion Graphics

Digital advertising creatives

Campaign Adaptations

Multi-format marketing assets

RESULTS

Campaign Impact

Video Views

0 M+

Social Reach

0 M+

Increase in Engagement

0 %

Shares Across Platforms

0 K+

Client Feedback

“The Panda Chef became an instant fan favorite. BOOM CGI created a character that elevated our entire brand presence.”

— Marketing Director, Panda Wok

Client Testimonials

Listen to What Our Clients Have to Say

“The level of detail and technical expertise BOOM brought to our global launch campaign was unparalleled. They truly understood our brand vision.”

James Arkwright – Creative Director, Samsung

“The level of detail and technical expertise BOOM brought to our global launch campaign was unparalleled. They truly understood our brand vision.”

James Arkwright – Creative Director, Samsung

“The level of detail and technical expertise BOOM brought to our global launch campaign was unparalleled. They truly understood our brand vision.”

James Arkwright – Creative Director, Samsung